Western Medical Centre

Client
Western Medical Centre, Dubai

Project
Logo design & brand identity, 2019

Agency
JEQUALSJ

The Brief:
For the relaunch of the Western Medical Centre for Women and Children, the brief was to recreate the brand identity using simple yet modern visual cues. A different look from other maternity and childcare services was required,  who all used similar icons and visuals.

Website and social media to carry forward the brand values of compassionate care and hand holding patients to a healthy lifestyle. 

The visual identity has been extended by using circles, squares and rectangles, which are part of the logo to create varied mnemonics for all specialities.

The shapes also form part of the brand identity across all communication materials.