Asha’s restaurants, UAE, UK, Middle East

Logo design & brand identity, 2016

Asha’s menus pay homage to India’s North-West culinary heritage and regional specialities while playing with modern techniques and in-demand ingredients. Asha’s restaurants wanted a newer, fresh identity that was vibrant and modern.

The old logo was quite dear to the clients and as such I couldnt change it completely.  I did manage to change the typeface, kerning and some other details. I aimed at Providing a consistent, vibrant look and feel across entities but yet managing to differentiate them adequately.