Adam Vital Healthcare
Client
Adam Vital Group – Dubai
Project
Brand Identity and Environment Design, Website, Social Media
The Challenge
Adam Vital Healthcare Group owns and manages 2 entities – Adam Vital Physiotherapy and Rehabilitation centre and Adam Vital hospital. The challenge was to modify the exisiting logo, and give the brand an identity.The new brand identity was designed using active, modern colours of green and blue and created the Adam Vital gradient which was used across all branding elements.
The Solution
The old logo was quite dear to the clients and as such I couldnt change it completely. I did manage to change the typeface, kerning and some other details. I aimed at Providing a consistent, vibrant look and feel across entities but yet managing to differentiate them adequately.
The Adam Vital Hospital was being branded from a bare structure. I had to bring alive the brand identity while making it an easy to navigate and patient friendly space. The collaterals and communication also had to reflect the brand identity while being adequately differentiated.
