Berger Arabia


Asian Paints Berger, Arabia

Brand Identity / Campaigns / Various

After the brand changeover, I was tasked with  creating a brand guidelines for Asian Paints Royale and its varied sub brands. I defined logo usage, colour palette for each sub brand and also the visual direction along with do’s and don’ts for communication. This guide is an invaluable asset and provides clarity to all stakeholders on how brands should be communicated across varied mediums.