SOUNDSTORM 2021

Client
MDLBEAST

Agency
Science and Sunshine

Project
SOUNDSTORM 2021

The Project
XP Music Futures was established to accelerate the growth of MENA’s music industry – launching with an annual 3-day music conference in Riyadh. With workshops, panel discussions, networking opportunities and multiple nightlife activations – XP is expanding pathways for music industry professionals of all backgrounds.

The Soundstorm music festival made a comeback in December 2021 – bigger, better and louder. The record-breaking festival was home to 200+ artists, 750k+ visitors and 4 days of non-stop music and dancing.

Project included event activations in Dubai and KSA, Merch Designs, Digital and Outdoor.