DSF 2021 #Yasalamyadubai
Client
DSF
Agency
AlSayegh
Project
Event Activation for DSF 2021
The Challenge
“As we approach the end of 2020, we’ve looked at our beloved Dubai and realised that we are all in desperate need of a mood booster.Something to unite us, and remind us of the joy and happiness Dubai brings to us all. Something that lasts, that leaves a mark, that takes on a life of its own and grows beyond our expectations”.
The Solution
Creation of an original and unique dance dedicated to Dubai, the world’s happiest place, to be launched at the Dubai Shopping Festival to increase hype around the event, uplift the general public, and spike an online trend that can live on throughout all of Dubai’s activities. #yasalamyadubai
