Abu Dhabi Department of Culture and Tourism

AD-culture Tourism




Abu Dhabi Department of Culture and Tourism (Pitch)


Digital Growth 2021

The Challenge
Abu Dhabi’s audience is just‮ ‬emerging from a year in which‮ ‬they endured limits‮ ‬on their travel‭, ‬leisure and exploration of‮ ‬the Emirate’s attractions‭.‬ So the single biggest pain point that is a common denominator across all demographics is LIMITS!


The Solution
Digital flexibility now offers the biggest pull point that will help to attract audiences‮…‬
LIMITLESS ABU DHABI, This becomes the overarching promise and umbrella idea that unifies all of DCT’s Digital Offerings to give audiences LIMITLESS access to Abu Dhabi‭.‬