Abu Dhabi Department of Culture and Tourism
Client
Abu Dhabi Department of Culture and Tourism (Pitch)
Agency
AlSayegh
Project
Digital Growth 2021
The Challenge
Abu Dhabi’s audience is just emerging from a year in which they endured limits on their travel, leisure and exploration of the Emirate’s attractions. So the single biggest pain point that is a common denominator across all demographics is LIMITS!
The Solution
Digital flexibility now offers the biggest pull point that will help to attract audiences…
LIMITLESS ABU DHABI, This becomes the overarching promise and umbrella idea that unifies all of DCT’s Digital Offerings to give audiences LIMITLESS access to Abu Dhabi.
